Post by parvej64 on Oct 23, 2023 5:46:37 GMT 2
Meanwhile, it may turn out that a specific fragment or subpage achieves results that differ significantly from the rest of the website. It is worth paying attention to this in Google Analytics in the Behaviors –> Website Content tab. The external context is also important. Did a large offline campaign translate into changes in the quantity and quality of traffic on the website? Was the sudden drop in interest in the website related to an exceptionally sunny weekend, during which potential customers simply spent less time on the Internet.
These are very elusive factors and - unfortunately - sometimes you have to use intuition. mistakes in e-commerce analytics Google Universal Analytics Misinterpretation of bounce rate Many people who see a photo retouching high bounce rate consider it a bad signal. This will certainly often be the case, but not always. It may turn out that when users enter the website, they are looking for. Therefore, when examining the bounce rate, it is worth checking which subpages achieve the "worst" results. Focusing only on selected phrases If you examine the effectiveness of positioning solely on the basis of the position of a few selected phrases, you may miss a lot of valuable information.
Try to check the entire visibility of your website on Google. It may turn out that despite the low positions of several important phrases, the so-called Long Tail of searches is constantly growing (Long Tail, which we mentioned when describing broad positioning). Ignoring the competition Analyzing your own website is important, but it is always worth taking a moment to look at the competition. Thanks to tools such as SEMSTORM, you can check what phrases other websites from your industry appear in search results. This is very valuable information when preparing SEO and content marketing strategies.
These are very elusive factors and - unfortunately - sometimes you have to use intuition. mistakes in e-commerce analytics Google Universal Analytics Misinterpretation of bounce rate Many people who see a photo retouching high bounce rate consider it a bad signal. This will certainly often be the case, but not always. It may turn out that when users enter the website, they are looking for. Therefore, when examining the bounce rate, it is worth checking which subpages achieve the "worst" results. Focusing only on selected phrases If you examine the effectiveness of positioning solely on the basis of the position of a few selected phrases, you may miss a lot of valuable information.
Try to check the entire visibility of your website on Google. It may turn out that despite the low positions of several important phrases, the so-called Long Tail of searches is constantly growing (Long Tail, which we mentioned when describing broad positioning). Ignoring the competition Analyzing your own website is important, but it is always worth taking a moment to look at the competition. Thanks to tools such as SEMSTORM, you can check what phrases other websites from your industry appear in search results. This is very valuable information when preparing SEO and content marketing strategies.