Post by account_disabled on Nov 25, 2023 6:24:24 GMT 2
Affiliate marketing has been growing dramatically in recent years, projected to reach over $8 billion in 2022 alone. Over three-quarters of both advertisers and publishers have taken the C Level Executive Email Lists plunge and are offering affiliate marketing options that have the potential to dramatically expand their brand’s reach to new audiences.
Source: Supermetrics
Not only is affiliate marketing legal; it offers a win-win for both brands.
When you become an affiliate, a brand rewards you for expanding its audience and reach. For brands, affiliate marketing offers a cost-effective alternative to costly paid search and social advertising options and a way to reach niche audiences.
How Do I Get Started With Affiliate Marketing?
Think about the products or services that would be a great complement to your brand: perhaps some small overlap, but you want something unique to offer to your followers that they will use and value.
This will vary based on your brand and also the platform that you’re using for promotion. For instance, quick-scroll ads on Instagram may not be the best way to pitch readers on complex new marketing automation software.
If you’re promoting a new hair straightening tool or testing the types of gel nail polish sets on the marketplace, Instagram may be the perfect place to kick-start your affiliate marketing!
What’s important is that you match your audience and the platform to the brand that you’re promoting. It’s got to make logical sense to the reader, or you risk damaging your personal or professional brand.