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Post by account_disabled on Dec 7, 2023 5:56:28 GMT 2
However, when you pause a Google Ads campaign and restart it, with the same budget, you will likelyonly get one or two clicks per campaign and your cost per click will be higher than before you paused. With time and optimizations you will reach your optimal level, but in the meantime, that entire adjustment period was expensive and could have been avoided. Google bases how often your ads show, how well they rank, and how much you pay per click on a variety of factors. Including lots of historical data such as historical CTR and landing page experience and more. When you create new ads or stop using your current ads after a while, this data is no longer available or Digital Marketing Service fresh. And then it takes time for your ads to get back to where they were before and your prospects become more expensive. Think twice before pausing a Google Ads campaign Consider the above. When you think about stopping your campaign to start it later. In short, disabling an AdWords campaign can be detrimental to your business in the short and long term. In fact, AdWords is the last lead generation source you should pause. If there is work to do or the investment must be lowered due to budget problems, your agency can recommend strategies that do not cause you to lose what you have achieved so far.
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