Post by account_disabled on Sept 16, 2023 10:12:01 GMT 2
costs could be minimized or even eliminated completely during these quiet months, which would result in savings. It's not quite that simple, because in many cases keeping marketing "on" through seasonal changes is profitable. Next, let's go over why marketing should also be done outside the hot season, and how you can allocate your marketing euros in the best way, taking into account the fluctuations throughout the year. Marketing and advertising can often be perceived as an area from which it is easier to pinch euros. This is certainly partly due to the fact that, for example, brand visibility can be difficult to measure and relate to the benefit obtained from the euros invested in it.
However, it's not quite that simple. If you decide to save on advertising, it should be done carefully. The most important thing is planning and understanding that it takes time to make marketing results, but it's even easier to forget about your company if, for example, you remove all digital marketing expenses from quiet months. I have often been told this: "I guess there is not Phone Number List much to lose if you stop advertising completely or almost, for example, during the summer months or during the off-season. If we think about just a few months. And then we would continue again." Well, the truth is that it does lose, and even through many channels.
If the marketing side needs to tighten the budget, it must be done in a controlled and careful manner and in accordance with our MRACE® model . I'll tell you more about it in a moment, but let's get back to the basics. It is difficult to take the lead from the back In order for your marketing to stand out and find its target group among numerous advertising messages, it is important that clear competitive advantages and buyer personas are defined for your company . So you know who is being advertised to and from which angle. However, the fact that there is so much advertising available inevitably leads to the fact that it is easy for the consumer to forget about your company - yes, even the consumer who is your sworn fan.
However, it's not quite that simple. If you decide to save on advertising, it should be done carefully. The most important thing is planning and understanding that it takes time to make marketing results, but it's even easier to forget about your company if, for example, you remove all digital marketing expenses from quiet months. I have often been told this: "I guess there is not Phone Number List much to lose if you stop advertising completely or almost, for example, during the summer months or during the off-season. If we think about just a few months. And then we would continue again." Well, the truth is that it does lose, and even through many channels.
If the marketing side needs to tighten the budget, it must be done in a controlled and careful manner and in accordance with our MRACE® model . I'll tell you more about it in a moment, but let's get back to the basics. It is difficult to take the lead from the back In order for your marketing to stand out and find its target group among numerous advertising messages, it is important that clear competitive advantages and buyer personas are defined for your company . So you know who is being advertised to and from which angle. However, the fact that there is so much advertising available inevitably leads to the fact that it is easy for the consumer to forget about your company - yes, even the consumer who is your sworn fan.